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Sales Funnel Excellence

Tags /

#D2C #CRM Development #InsideSales #Omnichannel #Salesforce #CustomerData

Caption /

Definition of the Polestar way of selling

Date /

2021-2023

About the project /

Throughout the last years, my responsibility was to develop a sales methodolegy fitting to the Polestar D2C/operator model. By smartly connecting phyiscal touchpoints with internal sales teams, we created a truly connected customer experience. External lead platforms were onboarded and succesfully integrated in the Polestar ecosystem. Understanding the importance of a functioning CRM system as well as the strong collaboration between sales and marketing were major key success factor.

Recognition /

100 Köpfe

Article

How to sell [cars] online - The "notorious" Sales Funnel

„Bastian and his team created multiple succesful approaches within the Lead Management landscape which were used as EMEA blueprints. He was a key market contributor to the EMEA sales operating model.“

– Richard Molloy, Head of Sales Europe Polestar

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